In a significant shift in policy, Meta said on Monday it has introduced measure which will make it harder for content creators to earn revenue from reusing other people posts.

Meta said the new policy is part of broader measures to make Facebook Feed more authentic and promote original posts from creators, revealing that it has taken action against 500,000 Facebook accounts engaged in inauthentic behavior and spam, by demoting comments and reducing distribution of content.

Unoriginal content is when images or videos are reused without crediting the original creator.

Meta added that it removed about 10 million profiles for impersonating large content producers through the first half of 2025 as part of an effort by the company to combat “spammy content.”

It explained that the crackdown also includes removing accounts that engage in “spammy” behavior, such as content created using artificial intelligence tools.

The development comes at a time when AI is making it easier to mass-produce content across social media platforms.

Other platforms are also taking action to combat the increase of spammy, low-quality content on social media, also known as “AI slop.”

Recall that Google’s YouTube announced a change in policy this month that prevents content that is mass-produced or repetitive from being eligible for being awarded revenue.

The policy which took effect on Tuesday sparked confusion on social media, with many users believing this was a reversal on YouTube’s stance on AI content. However, YouTube clarified that the policy change is aimed at curbing unoriginal, spammy and repetitive videos.

“We welcome creators using AI tools to enhance their storytelling, and channels that use AI in their content remain eligible to monetize,” said a spokesperson for YouTube in a blog post to clarify the new policy.