Nigeria’s popular reality TV show, Big Brother Naija 2025 edition, also known as season 10, will kick off on July 26 and 27, with a double launch, MultiChoice, organisers of the show said in a press briefing on Wednesday.
The first season of the show was first aired on M-Net and DStv Channel 37 from 5 March to 4 June 2006.
According to the organisers, the winner of this season will walk away with a whopping N150 million: the biggest grand prize in the show’s history since it first aired in 2006.
It added that fan-favourite Ebuka Obi-Uchendu will return as the host.
BBNaija has featured 197 housemates across nine seasons, aired for a total of 709 days, and awarded N637 million in prize money.
Last year’s “No Loose Guard” edition introduced a twist, requiring contestants to audition in pairs and enter the house as duos.
Eventually, they were unpaired and competed individually. In the end, Kellyrae emerged victorious, clinching the N100 million prize and making history as the first married housemate to win the show.
For the BBNaija season 10, the organisers brought back physical auditions, which were conducted between May 16 and 18.