The Cross River State Signage and Advertisement Agency, CRISSAA, has unveiled prices for outdoors campaign advertisements ahead of the 2027 general elections.
The Director-General of CRISSAA, Ubong Sam, who disclosed this during an interactive session with the Inter-Party Advisory Council, IPAC, in Calabar, said the prices are as follows: Presidential candidates N150 million, governorship candidates are to pay N100 million, while senatorial, House of Representatives and State House of Assembly candidates are required to pay N50 million, N25 million and N5 million respectively.
Mr Sam said the rates were moderate compared with what obtained in neighbouring states, adding that the agency remained impartial in its dealings with political parties and candidates.
He said CRISSAA had introduced measures to regulate advertising spaces and ensure fairness among political parties and candidates.
“We have tried to regulate advert space, by not allowing anybody to insult the integrity of anybody or party, by being fair in all ramifications, by giving advertisers opportunity to either dialogue or arbitration and not necessarily by litigation,” he said.
Sam warned that defaulters risked having their campaign materials removed, paying fines or facing prosecution before the Advertising Regulatory Council of Nigeria, ARCON.
He said: “For defaulters having it at the back of their mind that ARCON fine is more than a million naira, there is no ARCON fine that is less than a million naira.”
On the deadline for removing campaign materials, the CRISSAA boss said political parties would have 30 days from the announcement of election results to remove their billboards and other campaign materials.
“Immediately after each election, at the expiration when results are announced, political parties are given 30 days to take off their campaign materials. Once it’s beyond 30 days, the advert materials become a nuisance,” he said.
